Creative Strategy, Art Direction & Design
Strategy & Campaign Development
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I worked with Birch London to develop a creative platform and campaign celebrating originality at the highest level of luxury. My role focused on strategy, initial creative direction, and producing a handover that enabled the Four Seasons in-house team to bring the idea to life.
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This campaign aimed to empower aspiring collectors to be confident and curious, capturing the emotional side of collecting. I collaborated with Birch London on strategy and campaign planning, to develop the initial creative direction, and produce a detailed handover for the agency to bring the campaign to life.
